Part of FIDA/pcH’s ongoing work with cooperatives includes providing education according to the evolving needs of farmers. Our poultry production project in Zoranger distributed a new chicken breed to farmers. However, farmers were having trouble selling their white chickens in the local market because community members believed that white chickens were more susceptible to the bird flu virus.
With a few community education meetings conducted by our staff, this suspicion was erased. The chickens are rapidly becoming known for their quality meat and flavour at a great price. This participating farmer in Zoranger is now able to support his family from his farming income.